Section 89090. (Added by Stats. 2005, Ch. 498, Sec. 1.)
Cite as: Cal. Educ. Code §89090.
(a)The trustees, alumni associations, and auxiliary organizations may distribute the names, addresses, and electronic mail addresses of alumni of the California State University to a business as described in subdivision (b), in order to accomplish any or all of the following:
(1)To provide those persons with informational materials relating to the university and its programs and activities.
(2)To provide those persons, the trustees, the alumni associations, and the auxiliary organizations with commercial opportunities that provide a benefit to those persons, or to the trustees, alumni associations, or auxiliary organizations.
(3)To promote and support the educational mission of the university, the trustees, the alumni associations, or the auxiliary organizations.
(b)The disclosures authorized in subdivision (a) shall be permitted only if all of the following requirements are met:
(1)(A)The trustees, the alumni associations, or the auxiliary organizations have a written agreement with a business, as defined in subdivision (a) of Section 1798.80 of the Civil Code, that maintains control over this data that requires the business to maintain the confidentiality of the names, addresses, and electronic mail addresses of the alumni, that requires that the California State University retain the right to approve or reject any purpose for which the private information is to be used by the business, and to review and approve the text of mailings sent to alumni pursuant to this section, and that prohibits the business from using the information for any purposes other than those described in subdivision (a). The text of a mailing intended to be sent to alumni pursuant to this section shall not be approved by the trustees, the affected alumni association, or the affected auxiliary organization unless and until the mailing conspicuously identifies the university, the alumni association, or the auxiliary organization as associated with the business described in the mailing.
(B)If an affinity partner, as defined in Section 4054.6 of the Financial Code, sends any message to any electronic mail address obtained pursuant to this section, that message shall include at least both of the following:
(i)The identity of the sender of the message.
(ii)A cost-free means for the recipient to notify the sender not to electronically transmit any further message to the recipient.
(2)The trustees, an alumni association, or an auxiliary organization shall not disclose to, or share alumni nonpublic personal information with, a business, as defined in paragraph (1) unless the institution, association, or organization has clearly and conspicuously notified the alumnus, pursuant to subdivision (c), that the nonpublic personal information may be disclosed to the business and that the alumnus has not directed that the nonpublic personal information not be disclosed.
(3)The disclosure of alumni names, addresses, and electronic mail addresses does not include the names, addresses, and electronic mail addresses of alumni who, pursuant to subdivision (c) or in another manner, have directed the trustees, an alumni association, or an auxiliary organization not to disclose their names, addresses, or electronic mail addresses.
(4)No information regarding either of the following is disclosed:
(A)Any current students of the California State University.
(B)Any alumnus who, as a student at a campus of the California State University, indicated that, pursuant to the Family Educational Rights and Privacy Act, he or she did not wish his or her name, address, and electronic mail address to be disclosed.
(c)(1) The trustees, the affected alumni association, or the affected auxiliary organization shall satisfy the notice requirements of subdivision (b) if it uses the form set forth in paragraph (2). The form set forth in this subdivision or a form that complies with subparagraphs (A) to (J), inclusive, of this paragraph shall be provided by the trustees, the alumni association, or the auxiliary organization to the alumnus as required in this subdivision, and shall describe the nature of the information the alumnus would receive should the alumnus choose not to opt out, so that the alumnus may make a decision and provide direction to the trustees, the alumni association, or the auxiliary organization regarding the sharing of his or her name, address, and electronic mail address:
(A)The form uses the title “IMPORTANT PRIVACY CHOICE” and the header, if applicable, as follows: “Restrict Information Sharing With Affinity Partners.”
(B)The titles and headers in the form are clearly and conspicuously displayed, and no text in the form is smaller than 10-point type.
(C)The form is a separate document, except as provided by subparagraph (B) of paragraph (3).
(D)The choice or choices provided in the form are stated separately, and may be selected by checking a box.
(E)The form is designed to call attention to the nature and significance of the information in the document.
(F)The form presents information in clear and concise sentences, paragraphs, and sections.
(G)The form uses short explanatory sentences (an average of 15 to 20 words) or bullet lists whenever possible.
(H)The form avoids multiple negatives, legal terminology, and highly technical terminology whenever possible.
(I)The form avoids explanations that are imprecise and readily subject to different interpretations.
(J)The form is not more than one page.
(2)The form reads as follows:
IMPORTANT PRIVACY CHOICE
You have the right to control whether we share your name, address, and electronic mail address with our affinity partners (companies that we partner with to offer products or services to our alumni). Please read the following information carefully before you make your choice below:
You have the following rights to restrict the sharing of your name, address, and electronic mail address with our affinity partners. This form does not prohibit us from sharing your information when we are required to do so by law. This includes sending you information about the alumni association, the university, or other products or services.
Restrict Information Sharing With Affinity Partners:
Unless you say “NO,” we may share your name, address, and electronic mail address with our affinity partners. Our affinity partners may send you offers to purchase various products or services that we may have agreed they can offer in partnership with us.
( ) NO, please do not share my name, address, and electronic mail address with your affinity partners.
Time Sensitive Reply
You may decide at any time that you do not want us to share your information with our affinity partners. Your choice marked here will remain unless you state otherwise. However, if we do not hear from you, we may share your name, address, and electronic mail address with our affinity partners.
If you decide that you do not want to receive information from our partners, you may do one of the following:
(1)Call this toll-free telephone number: (xxx-xxx-xxxx).
(2)Reply electronically by contacting us through the following Internet option: xxxxxxxxxxxx.com.
(3)Fill out, sign, and send back this form to us at the following address (you may want to make a copy for your records).
(3)(A)The trustees, the affected alumni association, or the affected auxiliary organization shall not be in violation of this subdivision solely because they include in the form one or more brief examples or explanations of the purpose or purposes for which, or the context within which, names, addresses, and electronic mail addresses will be shared, as long as those examples meet the clarity and readability standards set forth in paragraph (1).
(B)The form shall be provided to alumni in each of the following communications:
(i)The solicitation to students, upon their graduation, from the trustees or the alumni association, encouraging students to join the alumni association or to avail themselves of the services or benefits of the association, shall include the form.
(ii)The alumni association magazine or newsletter, or both, shall include the form on an annual or more frequent basis.
(iii)The Web site for the alumni association shall include a link to the form.
(iv)A one-time mailing to all alumni on the university mailing list as of January 1, 2006.
(v)An annual electronic communication to those alumni for whom electronic mail addresses are available.
(4)The trustees, the affected alumni associations, or the affected auxiliary organizations shall provide at least two alternative cost-free means for alumni to communicate their privacy choices, such as calling a toll-free telephone number or using electronic means. The trustees, the alumni association, or the auxiliary organization shall clearly and conspicuously disclose in the form required by this subdivision the information necessary to direct the alumnus on how to communicate his or her choice, including the toll-free telephone or facsimile number or Web site address that may be used, if those means of communication are offered.
(5)(A) An alumnus may direct at any time that his or her name, address, and electronic mail address not be disclosed. The trustees, the affected alumni association, or the affected auxiliary organization shall comply with the direction of an alumnus concerning the sharing of his or her name, address, and electronic mail address within 45 days of receipt by the trustees, the alumni association, or the auxiliary organization. When an alumnus directs that his or her name, address, and electronic mail address not be disclosed, that direction is in effect until otherwise stated by the alumnus.
(B)Nothing in this subdivision shall prohibit the disclosure of the name, address, and electronic mail address of an alumnus as allowed by other applicable provisions of state law.
(6)The trustees, or the affected alumni association or the affected auxiliary organization, may provide a joint notice from the trustees or from one or more alumni associations, as identified in the notice, so long as the notice is accurate with respect to the trustees and the alumni association or associations or auxiliary organization or organizations participating in the joint notice.
(d) As used in this section, “auxiliary organization” has the same meaning as is set forth in Section 89901.
(e)This section shall not be construed to authorize the release of any social security numbers.